Think “research” means dusty libraries and expensive reports? Think again. In this 90-minute, hands-on workshop, Heather and Duane will draw from their experience working alongside Native entrepreneurs to show how research can be practical, affordable, and even fun.

You’ll explore ways to test your assumptions, gather insights, and uncover what your future customers truly want—without spending any money. Through interactive exercises, real-world examples, and simple tools, you’ll discover how to use research as a powerful tool in your entrepreneurial journey.

By the end of this session, you’ll be able to:

• Understand what “doing research” actually means at the idea validation stage

• Spot the different types of research (from quick interviews to online digging) and know when to use them

• See how your findings can directly shape your Business Model Canvas and startup budget—and later, your full business plan

• Translate insights into a competitive edge and a sharper value proposition

• Build confidence in treating research as an ongoing, accessible tool (not a one-time academic hurdle)

You’ll walk away ready to turn curiosity into clarity—and research into your secret superpower.

For any questions or support with registering for this workshop, please contact us at hello@nativestartup.org.

You can also watch our past workshops on the Change Labs YouTube Channel.