Your website should do more than simply exist — it should actively support and grow your business. In this engaging 90-minute hybrid workshop, Vanessa Bowen will guide participants through practical strategies to transform their website into a powerful business tool that builds authority, captures leads, and supports customer engagement around the clock.

By exploring the intersection of User Experience (UX) and Conversion Rate Optimization (CRO), participants will learn how thoughtful website design can guide visitors from “just browsing” to becoming paying customers. This workshop will combine presentation, discussion, and hands-on activities to help entrepreneurs better understand how to create websites that are both functional and impactful.

Participants will leave with actionable insights on improving their online presence, creating clearer customer journeys, and making their website work smarter for their business.

About the Presenter

Vanessa Bowen (they/them) is a Diné (Navajo) computer scientist, product designer, and the principal of Bowen Creative LLC. Their work blends Indigenous wisdom with innovative design practices to create equitable and impactful digital experiences. Passionate about amplifying Indigenous voices through art, design, and technology, Vanessa focuses on building solutions that support community growth, accessibility, and meaningful social change.

For any questions or support with registering for this workshop, please contact us at hello@nativestartup.org.

You can also watch our past workshops on the Change Labs YouTube Channel.