Strong marketing helps businesses attract customers, build relationships, and grow with confidence.

Join Change Labs for a practical virtual workshop focused on the marketing fundamentals that support customer growth, business visibility, and long-term sustainability. Participants will learn how to identify their ideal customers, communicate the value of their products or services, strengthen their brand presence, and build consistent marketing habits.

Through real-world examples and practical discussion, attendees will gain greater confidence in applying simple marketing strategies that can increase customer engagement, improve sales opportunities, and strengthen overall business performance. The session will also explore how effective marketing supports business sustainability, revenue generation, and future capital opportunities.

This workshop is designed for aspiring entrepreneurs, early-stage business owners, established businesses seeking stronger customer growth strategies, Kinship and NSBCI borrowers, and entrepreneurs preparing for future capital opportunities.

Facilitated by Duane Humeyestewa, NSBCI Technical Assistance Coordinator and Change Labs Business Coach.

Friday, August 7
12:00 PM MDT (Navajo Nation Time)
11:00 AM Arizona MST (Hopi Time)

Virtual via Zoom

Come ready to learn, ask questions, and connect. Participants are encouraged to bring a notebook or laptop, an existing business idea, product, or service, and any questions related to marketing, customer growth, branding, or outreach. This is a welcoming space to build your confidence in marketing your business. Best of all, this workshop is free and open to the community.