You don’t need a long, complicated business plan to build a successful business. The Business Model Canvas (BMC) is a powerful one-page tool that helps you clearly define how your business creates, delivers, and captures value.

In this interactive workshop, you’ll learn how to use the Business Model Canvas to test assumptions, sharpen your strategy, and stay focused as you start, grow, or scale your business. Whether you’re refining an idea or strengthening an existing operation, the BMC helps turn complexity into clarity.

In this session, you’ll learn how to:

• Identify your ideal customers and their key needs

• Define the problems you solve and the value you deliver

• Understand how to reach, connect with, and retain customers

• Identify critical partners, activities, and resources

• Clarify cost structures and revenue streams that drive profitability

• Walk away with a practical framework you can use immediately—and revisit as your business evolves.