Pricing your products or services can feel like a guessing game, and negotiating with confidence can be even more challenging. Join Austin Economic Development for an interactive virtual workshop is designed to help business owners better understand the mindset behind pricing and how to communicate value effectively.

In this session, you’ll explore the psychology that influences how customers perceive price and how small shifts in your approach can lead to stronger sales and better outcomes. You’ll also gain practical negotiation techniques that help you stand firm in your pricing while building trust with your customers.

Whether you’re just starting out or looking to refine your strategy, this workshop will give you tools to price with intention and negotiate with confidence.