A strong brand helps people recognize your business, remember your story, and build trust in what you offer.

Join Change Labs for a practical virtual workshop focused on building a clear, consistent, and memorable brand identity. Participants will learn the foundational elements of branding, including brand positioning, messaging, visual identity, customer perception, consistency, and storytelling to help create a stronger connection with their audience.

Through practical discussion and real-world examples, attendees will gain greater confidence in building a brand that reflects their business values, strengthens customer relationships, and supports long-term growth. The session will also explore how a strong brand contributes to business visibility, marketing effectiveness, and future capital opportunities.

This workshop is designed for aspiring entrepreneurs, early-stage business owners, established businesses looking to strengthen their brand presence, Kinship and NSBCI borrowers, and entrepreneurs preparing for future capital opportunities.

Facilitated by Heather Fleming, Executive Director at Change Labs, and Duane Humeyestewa, NSBCI Technical Assistance Coordinator and Change Labs Business Coach.

Tuesday, September 22, 2026
12:00 PM MDT (Navajo Nation Time)
11:00 AM Arizona MST (Hopi Time)

Virtual via Zoom

Come ready to learn, ask questions, and connect. Participants are encouraged to bring a notebook or laptop, existing business ideas, logos, or branding materials, examples of brands they admire, and any questions related to branding, marketing, or customer engagement. This is a welcoming space to build your confidence in creating a brand that grows with your business. Best of all, this workshop is free and open to the community.