Major events like the FIFA World Cup, the Olympic Games, conventions, trade shows, and festivals can bring thousands of potential customers into your community. The question is, will your business be ready?

Hosted by SCORE, this practical webinar will help you move beyond your everyday marketing strategy and prepare for high-traffic opportunities. Learn how to show up both online and in-person so your business stands out when it matters most.

You’ll walk away with simple tools, templates, and a clear plan to help you promote your business before, during, and after major events.

In this webinar, you will learn how to:

• Attract event attendees with digital and on-site marketing strategies

• Use signage, displays, and branding for maximum visibility

• Combine online promotions with physical marketing for stronger results

• Turn event traffic into paying customers

• Organize your efforts with simple tools and a promotion timeline

Be ready to show up, stand out, and make the most of every major event in your area.