Indian Motorcyle and Indigenous artist Jeremy Arviso partner on limited edition apparel collection to support Native entrepreneurs

Indian Motorcycle to Donate Collection proceeds to Change Labs, An Award-Winning, Native-Led Organization Growing the Next Generation of Native American Entrepreneurs

MINNEAPOLIS, MN – June 24, 2025 – Indian Motorcycle, America’s First Motorcycle Company, today announced a first-of-its-kind brand apparel collaboration with renowned streetwear designer Jeremy Arviso. This collection weaves the vision of the Indigenous artist with the trailblazing spirit of Indian Motorcycle. The apparel collection features nine limited-edition apparel pieces, each donning Arviso’s artwork that inspires deep connection to land, community and tradition.

As a part of the partnership, Indian Motorcycle will be donating proceeds from the sale of this collection to Change Labs, an award-winning, Native-led organization that’s growing the next generation of Native American entrepreneurs.

“Whether engineering new motorcycles or competing on the racetrack, everything we do at Indian Motorcycle pulls inspiration from our rich history and the iconic legacy of our brand,” said Aaron Jax, Vice President, Indian Motorcycle. “Partnering with Jeremy Arviso has been an inspiring journey – one that brings deep storytelling to life through meaningful design. The colors and symbols in this collection carry significance, offering our riders a deeper connection to the artistry and traditions of Indigenous Peoples.”

Born and raised in Phoenix, Arizona, Arviso is an enrolled member of the Navajo Nation (Diné), and is of the Hopi, Akimel O’odham and Tohono O’odham Nations. As an Indigenous streetwear designer, Arviso creates designs inspired by his heritage. Past partnerships include the NFL®, Nike®, and the Phoenix Suns®.

“Creating such a meaningful, modern expression of Native American style with a legendary brand like IndianMotorcycle, is both an honor and a privilege,” said Arviso. “For this collection, I drew inspiration from the brand DNA of Indian Motorcycle, while carefully integrating vibrant color and Indigenous visual elements that symbolize movement and direction throughout the collection. Adorned with arrow motifs, each piece embodies a deep connection to land, community, and heritage.”

“The way we have approached partnerships is a highly collaborative process,” explains Micki Dirtzu, Community Engagement Manager, Indian Motorcycle. “Creating space for the artist to share their personal experiences, inspirations and culture provides fertile soil for everyone to see the vision and bring it to life.”

“We are honored that Indian Motorcycle and Jeremy Arviso have chosen to support Change Labs through this capsule collection,” says Heather Fleming, Co-Founder and Executive Director of Change Labs. “Jeremy has been a longtime collaborator and ally in our work to strengthen Native entrepreneurship, and his success as an artist and entrepreneur is exactly what we strive to make possible for more Indigenous business owners. The sale proceeds will directly fuel our efforts to provide funding, coaching, and resources to Native entrepreneurs building businesses on the Navajo and Hopi Nations. Just as Indian Motorcycle celebrates freedom and independence, we are working every day to ensure Native business owners have the opportunity to route their own path.”

Change Labs is accelerating Native business ownership across the Navajo and Hopi Nations, providing Indigenous entrepreneurs with the tools, funding, and support they need to build thriving businesses in their own communities. Co-founded and led by Native entrepreneurs, Change Labs focuses on providing culturally relevant business support on the Navajo Nation. Its first entrepreneurship hub launched in Tuba City, Arizona, in 2023 and will celebrate the grand opening of its second entrepreneurship hub for entrepreneurs in Shiprock, New Mexico, in summer 2025.

The limited-edition capsule collection will be sold at select dealers and in limited quantities online at IndianMotorcycle.com. The collection includes men’s t-shirts, a women’s t-shirt and tank top, a sweatshirt and hats. Each piece is inspired by the Sacred Hoop, featuring the four sacred colors—white, red, black and yellow—that symbolize the four directions, seasons, and stages of life. For more information, follow along on Facebook, X, Instagram, and YouTube. For more information on Jeremy Arviso or Change Labs, visit RVSO78.com and ChangeLabs.org, respectively.